Merkwell

Journal

A website in one language loses the other visit

Someone from Austria searches for a room, a dentist, a plumber. Your name comes up. The page is only in Slovenian. They can guess the photos. They cannot guess the hours, the rooms, or how to write to you. They open the house that already has a German page.

A website in two languages is not a translate button. It is the same facts, written in the language they used to find you.

That means:

  • The first screen in each language: what you do, where you are, how to reach you.
  • Hours, rooms, prices, and the number — the same facts, not last season’s leftovers in one language.
  • A way to switch language that a person can actually find.
  • Pages that exist. A German home and a missing contact page is not two languages.

You do not need every note in three languages on day one. You need the pages that finish a visit: home, what you do, how to write, how to book.

If your customers search in a language the site does not speak, write and say which ones. We can put the same desk on the page in each of them.

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