The hedge has eaten half the path. The new house came with a patch of mud where a lawn should be. Or the leaves are coming down and nobody has time. Someone searches for a gardener or landscaper near them, opens your site, and wants to know one thing fast: can I ask this firm for a quote without phoning around all afternoon?
A landscaper website is not a photo album of your best summer. It is the first site visit, before you ever drive out.
That first screen has to answer:
- What you actually do, in plain words: regular garden care, hedges and trees, new lawns, paving and patios, full garden design, or a few of these. Say which, so nobody asks you for work you do not take.
- Where you work, with real town names, not “the wider area”.
- How to ask for a quote from a phone: a number that rings, or a short form where they can say what the job is and, ideally, attach a photo or two of the garden.
- What happens next: whether you come to look first, roughly when you are booking for, and whether you take one-off jobs or only regular clients.
- Proof that you are real: your name, your town, and photos of gardens you actually worked on, before and after if you have them. Not a stock lawn that has never seen a dog.
A photo of the garden from the customer saves you a wasted trip and saves them explaining a hedge over the phone. If your site lets them send one, use it.
You do not need a page about the philosophy of green spaces. You need a page that lets someone standing in their own messy garden ask you for a quote in a minute.
If your current site makes them hunt for any of that, write to hello@merkwell.com. Tell us what kind of garden work you want more of, and we will build the page around that enquiry.