Your company is real. Five people, twenty people — a clinic next door, a trade desk, a local firm. Someone finds the site. It looks finished. Logo, photos, a menu. Then the visit stalls. What you actually do is buried. Hours are missing. There is no clear person to write. Proof is a vague “about us” that could belong to anyone.
A small company website is not a brochure that sits still. It is the page that finishes the visit before they open the next tab.
That means:
- The first screen answers who you are, what you do, where you are, and how to reach you.
- One short page of proof: work you have done, who you serve, something a stranger can check.
- A contact that works — a form, a number, an address — not a dead button.
You do not need a long site. You need the facts that let someone decide and write.
If your page looks like a company but wastes the visit, write to hello@merkwell.com. Say what you do and who should find you. We can put the desk on the page so the next visit finishes.