Your page on Facebook looks busy. Photos, opening hours, a few five-star reviews. Regulars already know you. Then someone new types your trade and your town into Google. They land on a login wall, a feed of old posts, or a page that never says what you actually do for a first-time visitor. They leave. Facebook was never the site they needed.
A Facebook page keeps people who already like you. A website is for the stranger who has not decided yet.
That stranger needs:
- One clear sentence: what you do, where you work, who you help.
- A phone number or a short form they can use without an account.
- Hours, area, and a little proof you are real — not a wall of posts from last spring.
- A page that opens on a phone without the app, without scrolling past ads for other shops.
You can keep posting. Many small firms should. The site still has to answer the first visit on its own, or the next result gets the call.
If your Facebook looks alive and the website still loses the stranger, write to hello@merkwell.com. Say what you do and which town you serve. We can put the desk on a page that does not need a login.