The car will not start. An MOT is due. A warning light will not go away. Someone searches for a workshop near them, opens your site, and decides in a few seconds whether they can book without guessing. Soft engine photos and a number buried under three menus do not count. They open the next garage that already says what to do next.
A car workshop website is not a brochure for people who already know your bay. It is the front desk when the car has already failed.
That first screen has to answer:
- What you do — breakdowns and jump-starts, MOT and service, tyres and brakes, or both — in the first sentence.
- The area you cover, named towns, not “we serve the region”.
- How to reach you now: a number that works on a phone, and whether you take bookings when the bays are full.
- Hours, including evenings and Saturdays if you work then — and what happens when you are closed.
- A little proof you are real — your name, the town, a job from this season, not a stock handshake under a lift.
You do not need a long story about every tool. You need a page that lets a stranded driver finish the call without hunting.
If your current site still makes them hunt for that, write to hello@merkwell.com. Say what a first breakdown call must answer on the first screen. We can put the desk where they can find it.